• Please note: a Firefighter Pet Alert posted in the window serves no purpose when your house is ablaze.

• A Speedo is OK sometimes. A “mankini” is never OK.

• Admit it. You’re on Facebook because you never got over early childhood learning activities like Show and Tell.

Forgive me Google, for I have sinned. I’ve broken the first rule of social media marketing.

Thou shalt show up.

It has been eons since my last blog post.

Does it matter that I’ve been busy helping clients with their marketing?  That I much prefer living my life to taking a moment to post something of value for others to read? By the time I get around to even thinking about showing up, the moment has already passed.

I stand before you, accused. I confess to having relegated showing up to the bottom of the heap of priorities.

Google, I am heartily sorry for neglecting my website. In choosing not to show up, I have positioned myself as a Do as I say, not as I do type of consultant. I firmly resolve, with your help, to show up more often and to avoid whatever leads me to sin.

I’m not making any promises, but I’ll try.

http://www.youtube.com/user/epipheo

• Chances are, you’re the only person who finds your holiday sweater amusing.

• Definition of Holiday Madness: Believing that your holiday sweater works for the office. The weekend. Or (gasp!) a night out.

• Leave the slip dress in the closet. Avoid putting the “ho” in office holiday party.

SAN DIEGO, CA October 30, 2011  CNN Hero Doc Hendley was guest of honor at the October 15 fundraiser, An Evening To Benefit Wine to Water. Hosted by Brava Creative, the event drew a crowd of over 300 people and raised $6,000 for Hendley’s nonprofit organization.

Every year, more than 2 million people die from diseases associated with lack of access to clean water and inadequate sanitation. Wine to Water provides clean water systems to the needy in developing countries around the world.

Proceeds from the San Diego event will fund projects in Ethiopia – one of the drought-stricken regions in the Horn of Africa. Relief efforts by Wine to Water include drilling deep borehole wells to provide a permanent source of clean water for approximately 500 people.

“I wanted to increase awareness of Wine to Water here in San Diego and inspire evangelists for the cause,” said Lisa Strickland, founder and creative director at Brava Creative. “Having Doc at the event helped tremendously. People were touched by his sincerity, thrilled to meet him and motivated to get involved.”

To learn more about Wine to Water visit winetowater.org or call 828.355.9655. If you would like to be involved in the next Wine to Water event hosted by BRAVA Creative, call 619.534.7840.

Photo by Coast Highway Photography

This just in: Doc Hendley’s book trailer just released on Penguin Books and Avery Books YouTube page! Great video work by Jeff Holt Photo. Watch the video here.

That means your donation counts twice as much, thanks to a generous match program offered by a corporate sponsor. Your $25 donation to Wine to Water becomes $50; your $50 donation becomes $100.

Don’t miss out on this chance to make double the difference – visit our event page and make a General Donation today.

Meet CNN Hero Doc Hendley at An Evening To Benefit Wine to Water. Enjoy wine, passed hors d’oeuvres, opportunity drawings and more – Saturday, October 15, Coast Highway Photography, 415 S. Cedros Avenue, Solana Beach, CA 92075.

This event is free/$25 suggested donation. Visit our event page for more information and to RSVP.

 I would like to ban usage of the following:

The event – An Evening To Benefit Wine Water – features wine tastings, passed hors d’oeuvres, opportunity drawings, and more. Expected turnout? About 200 guests – all of whom will have the chance to rub shoulders with 3 guests of honor:

Doc Hendley – Founder and President of Wine to Water and a Top Ten CNN Hero for 2009. He will be at the event to tell his story and explain how charitable donations fund projects in countries like Uganda, Haiti, Cambodia and elsewhere.

Jay Kopelman – Author/Lieutenant Colonel, US Marine Corps. Bestselling author, From Baghdad, With Love: A Marine, the War, and a Dog named Lava. National and local news military analyst and commentator.

Chef Jeff – Caterer and Personal Chef; Founder at Taste Culinary. Chef Jeff’s clientele consists of individuals, business executives, and corporations, including Harpo Studios, O Magazine, Trump Chicago and Microsoft.

When: Saturday, October 15th, 2011 from 6pm – 10pm

Where: Coast Highway Photography | 415 S. Cedros Avenue | Solana Beach CA 92075

Guests can enjoy wine, food and a special presentation by Doc Hendley – all in the Cedros Design District of Solana Beach and the welcoming ambience of the Coast Highway Photography studio and gallery.

Visit the event page to purchase tickets or make a general donation.

I worry that I’ll drop it. I go to great lengths to make sure the phone is in a safe place in my purse. I carefully remove it from its leather sleeve. It’s ridiculous. If you could see the way I handle this phone, you’d think it was an explosive device.

The truth is, I’m afraid of my cell phone. Not “afraid” as in “My phone is telling me to do bad things”—but afraid I’ll do something stupid like send an asinine text message meant for a friend to all of my business contacts, instead. Wouldn’t that be a big ha-ha?

Whatever. I’ll master the technology and my android-phobia will pass.

When did making a phone call get so complicated?