Branding – It’s Who You Are

Branding involves more than creating a logo or memorable slogan.

Understanding the market, and both the tangible and intangible characteristics that make your business unique, are fundamental to creating your brand identity. A strong brand:

  • Conveys who you are and what you stand for
  • Differentiates you from the competition
  • Delivers your unique value proposition at all points of contact

Brand perception determines your position in the marketplace. If you want to attract customers and inspire brand loyalty:

  • Make sure that your offering has genuine value
  • Be the solution to your customers’ needs
  • Deliver on your brand promise

At BRAVA, we use sound strategy and creative design to dial up your customers’ emotional connection to your brand.

You’ll call it an effective brand strategy. We call it bravissimo.



Lisa’s knowledge of health care and other markets, leadership skills and ability to bring multiple projects to successful completion – on time and within scope - is amazing.

S. Spinasanta
Senior Medical Editor
Vertical Health, LLC


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